For salon owners who have not yet started on their salon’s social media, you may find the vast array of social media networks on offer to be overwhelming, intimidating and confusing. The good news is that it can be easy to get started using social media and in fact it can be both fun and rewarding.
So here are some tips and tricks to help you get started on your salon’s online presence.
1. Pick just one site to start:
One of the first major questions here is; which one? There are such a variety of social media networks online and many people often stick to one or two for their personal networking. But the question is; what are the best social media networks for salons? Everyone has their own preferences when it comes to social media, but there are a few networks you should consider when developing your online marketing strategy. Here are Salon Sites we have conducted our research and we believe the top 4 social media networks for salons are Facebook, Twitter, Instagram and Pinterest. Each of these social networks have their pros and cons so it is important to weigh up the best option for you and your salon. If you are going to be the person in charge of your marketing, you need to like and understand the network you are using to advertise.
To read more about the best social media networks for salons, please click here.
2. Create some time
So, you have chosen your network, now you need schedule in time every week to work on your social media presence. Treat this time like you would a client’s appointment. You may not want to do it, but it is essential for your salon’s long term business aims.
3. Set goals and targets
Once you know how much time you will be spending on social media, you will need to make sure you are clear on your goals. What do you want to accomplish with social media? Are you interested in generating leads, finding new staff, establishing yourself as an expert in your industry? Look around at what the lager salons are doing on social media and gather some ideas about what you want to do.
4. Create your profiles, add your logo and a professional cover image
Each of your social media accounts will require some sort of profile. Profile fields may include a bio, websites, blogs, location and a profile image. Be sure to completely fill out your profile on all the social media websites you use.
Consistency is key when it comes to social media, especially as you begin to explore more than one network. Not only should you complete your profiles, but it’s also a good idea to keep your brand and content as consistent as possible across all your social media sites.
5. Use a dashboard, review results and save more time
Finally, being a busy salon owner you will have little time to work on your online marketing approach so it is essential that you can save time on these important activities wherever possible. Here at Salon Sites we use a dashboard called Hootsuite, which allows you to preschedule content across various networks and monitor your engagement results. To find out more on how to save time on your salon’s social media, why not read our blog post: “Saving Time on Social Media for Salon Owners”?